How do you write a press release?

Hello,

I will be exhibiting at the New Designers 2007, London. And my tutor suggested we should write a press release.

How do you do it?

What else should I prepare along with the press release?

I already have postcards and business cards. Do people want resumes?

I would really appreciate some advice.

write a short punchy article on your product that you would imagine sitting in a magazine/newspaper…take a look at other peoples press releases.

I would say its a bit over the top and only do if your model and portfolio are already in tip top form.