How Alessi assesses risk v reward in launching new products

Interesting link on how Alessi judges whether or not to release a product (hit the Measuring Success tab).


http://www.mckinseyquarterly.com/wrapper.aspx?ar=2341&story=true&url=http%3a%2f%2fwww.mckinseyquarterly.com%2fManaging_innovation_Pages_from_Alessis_handbook_2341%3fpagenum%3d1%23interactive&pgn=main09_exhibit

A link straight to it:

http://www.mckinseyquarterly.com/wrapper.aspx?ar=2341&story=true&url=http://www.mckinseyquarterly.com/Managing_innovation_Pages_from_Alessis_handbook_2341%3fpagenum%3d1%23interactive&pgn=main09_exhibit