HELP! segueing from soft product design to exhibit design

Ultimately, I want to move toward Art Directing or Designing exhibits (anywhere from trade show graphics to Museum displays). I have strong composition skills, the ability to see projects as a whole, and almost 5 years of production know-how that can be transferred to this field.

I have a BA in Illustration and am currently an Art Director/Designer at a soft product and book company in Chicago. In my current position I Art Direct 8 to 15 products biannually, work with editors, concept artists, illustrators, marketing, product makers (factories), child development specialists, and the CEO of the company on a weekly basis. It is a small company so I design promotional items, supply images for the company Website, the companies promotion team, book pages, book covers, product packaging, and sales presentations.

Also, I negotiate product details and priorities with over 4 top licences in the children’s industry. *This includes both product content and packaging layout/design/branding.


What is the smoothest way to move into large scale exhibits–My portfolio represents art direction on a much smaller scale than exhibit design . . .

HAS ANYONE SWITCHED FROM ONE FIELD TO ANOTHER WHILE AT LEAST ONE OF THEM ARE NOTORIOUS FOR PIGEON HOLING?

CARE TO SHARE YOUR STORY? THIS WOULD FEED ME WITH MUCH NEEDED ENCOURAGEMENT.

Exhibit is huge in Chicago. Just be sure this is what you want to do. Stick to the ad agencies. Design houses pay poorly since all design work is totally done on spec.

If you want to get into museam type stuff it might help to have some mutlimedia skills too.

I work as an Industrial Designer at an architecture firm, and this has permitted me opportunities within exhibit design. For events along the lines of Neocon, some architecture firms are responsible for these types of exhibits.

Other opportunities that exist along the same vein are “Branded Environments” (corporate environments that have their brand strengthened through the use of graphics and architectural features).Chicago has many firms that specialize in this (one that comes to mind is Perkins + Will).

It helps to have a working knowledge of graphic design and fabrication methods. As well as an ability to work in 3D (there are many 2D graphic designers in this field).

i am a designer from india.
i had been working with architecture design firms,so the work never changed much owing to standardisation and client restrictions…but switching over to exhibition/museum design offers more flexibility, you can work with many more parameters within the same space…it’s tremendous fun…helps you do inconceivable designs in the real world…so definitely, if you have the flare …go for it mate !