Has branding gone too far? Lodnon 2102 Oimplycs

I like the response to the heavy handedness of LOCOG and all the Olympic ‘rules’:


and Oddbins giving discounts to people wearing Non-Olympic brands:

Oddbins managing director Ayo Akintola said: “The London Olympics is a once-in-a-lifetime opportunity for the whole of the UK’s business community to come together to support our fantastic athletes and celebrate an awe-inspiring festival of sport.

“But thanks to Locog any business without the tens of millions of pounds required to join the cabal of multinational brand partners for the Games are reduced to the status of beggars on the gilded streets of the Olympic movement.

“We have taken steps to ensure our planned window displays do not flout any of these asinine rules, but we are doing this primarily to highlight the absurdity of the fact that the British people - who are paying for these games - are at the same time being subject to ridiculous rules. Even though our window designs will be within the rules, we would not be surprised if Locog goes loco.”

Consider this when you watch the opening ceremonies that
the torch relay & lighting the flame was originated by the Nazis as a propaganda tool.