Haier brings cellphones to US market

Chinese appliance manufacturer, Haier, has now introduced cell phone - unlocked GSM models - into the American market.

First review of the Black Pearl Micro GSM here:
and here:http://www.blackpearlgsm.blogspot.com/

And check out the aesthetic on the P7 camera phone on the Haier America site:

What do you think? Will they become a substantial player in the US market?