For some reason, this doesn’t strike me as exceptional. Obviously the MP3 needed to be delivered through a retail channel via a storage device. At most I just find this package neat in an arts and crafts grandma kinda way.
Don’t ask where the grandma reference came from as I don’t know myself.
I think it’s a clever stick and all, but wonder what I would do with the apple once I’ve downloaded the music and files onto my PC and player… come to think of it, with all that space, they might have been able to make the apple itself a player