Good Design Takes Time

Can you rush good design? I don’t think so. It’s not only the execution (sketching, samples, models, CAD etc.) that is design, it’s the thinking. Can you think faster?

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I recently had a potential freelance client brief me on an 11-product line that they expected to be in production in three months, with a five-product line extension debuting shortly thereafter. I came back to them with a much more realistic (and consequently longer term) proposal and an explanation of the realities of not just the design process but typical sampling lead times, proper development process, necessary pre-production QC, etc.

Needless to say I never heard from them again, and I was not upset in the slightest to lose that bid.

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You can’t negotiate with crazy.

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