good branding book?

what’s a good branding book for building a new product/brand?

i have read the 22 immutable laws of marketing by Ries and they have one about branding…but thot’ if you guys may know more specific ones…

also read the emotioal branding by gobe but not quite what i was looking for…

thanks!

one of the better ones as i recall…Marketing Aesthetics: The Strategic Management of Brands, Identity and Image.