golden's Case Iron: How a US cast iron foundry responded to the pandemic

Really cool story on CNET From machine parts to dumbbells: How a US cast iron foundry called Golden’s Cast Iron, founded in the late 1800’s, responded to the pandemic:

Love the resiliency in the company, to quickly pivot to making things that people need.
But something’s missing from that story…what could it be…
A DESIGNER?!
“Get a photo of a kettlebell and Photoshop our logo on it” facepalm