@ntrolz1 hope the livestream worked out! Heading to day 2 in a few minutes, but thought I’d share a few pics:
Before everyone came in at the Wacom Experience Center
Hanging with Ashley Comeax, VP of Allbirds, and Jana Panfilio, former head of Nike consumer insights and founder of 6453, the Nike Alumni association.
I tossed up a pic of me from 1985… along with something else that happened in 1985 that got shoes on my brain forever The AJ1!
And the reason I got my first job… so I could buy a pair of these in 1991
chatted through just a few of the Nikes, Jordan, and Converses I worked on…
Then I walked through 3 things working at Nike for 8 years taught me:
1) Learn to collaborate: be open to ideas from others and learn how to spot good ideas and lift them up, be open to changes, they can improve the end result if you work with them.
2) Clearly communicate: We often work with collaborators who English is a second or third language, or who may not know much about design and the value it has. We need to clearly communicate our thoughts and intentions.
3) Respect and build culture: every company and client has a unique culture, to be able to adapt to and work with that is key, also every project we work on is a part of a culture. How are we moving things forward? I think of that kid who was inspired in 1985 by the AJ1, am I making him happy?
Then I talked through 4 case studies from projects that went to production in the last 2 years that illustrate those 3 principles: The Arc One electric boat, the Biltwell Gringo SV motorcycle helmet, The Kirei Air Baffle with Nike Grind, and the Foot Defender and it the upcoming Cloud 9 footwear variant of it. It was a fun talk.
I missed Anthony Saul Lopez’s talk because I had a client call, but caught Gemo Wong’s talk about working with celebrities like Travis Scott and fashion/streetwear brands on Nike/Jordan collaborations… the need to clearly communicate, be open and collaborative, and manage the process end to end.
and of course some sneaker documentation in the audience!