What inexpensive alternatives exist for global primary ethnographic research? (Don’t worry, I’m not looking for ways to avoid it–just do more!)Some thoughts:
For Discovery Research:
- Remote ethnography techniques like blogging or “home movies”
- Recurring telephone interviews
- Outsourcing to local contractors (helpful in non-english speaking countries)
- Focus groups at international conferences
- Grad students
For Iterative Design Feedback:
- Scenario walkthroughs via webcast
- Focus groups at international conferences