Future of ID Biz?

Reading this article got me thinking about the future of the ID biz.


What are some good boutique design firms and what makes them good?

I think all the big name firms do this to an extent. I do beleive that ID firm could us a lesson or two on branding though. I find that some of the firms we hire have a hard time conecting to our brands, and we have some of the most well known candy brands in the world.