from Tradition to Innovation

As part of my Master degree on strategic product design I am working on a case where i have to suggest new business strategies and new products to a company that works in a traditional - old fashioned way.

In order to back up my project i am trying to find cases of companies that although they used to be working with traditional business models / techniques by involving design and innovation they transformed totaly thei nature in order to face competion and move forward.

Some examples i have though are companies such as: Burberry (and other fashion brands), Alessi , Swatch (ok… it was the answer of traditional swiss watch-makers to the japanese during '80s).

Any other idea?

Thanks for any input

black and decker

thank you zippyflounder!