Just tired of designers not seeing the value that they present to their clients. Treating design like it is a mere commodity, and that it is not an important step in the success of a product. The vision of design and the value that ID presented to companies was growing, and we need to continually build upon this value proposition. We are finally in the media on a regular basis. Now is the time that all of us need to take action and prove this value through not only design innovative, attractive, and cost effective products, but by becoming involved in the entire development process start to finish, become the strategic planners and visionaries that we are schooled and trained to be. We need to begin to demand this of our clients. This is how we will overcome the rapid growth of the low price and low quality design being offered by Chinese manufacturing companies.
I also hear many designers on here and in the real world complaining about how little we get paid when the products net the companies millions. Well then we need to start billing for the value that we bring to the table. But instead everyone is so willing to drop their pants and do the work for pennies on the dollar just to get the work, in return devaluing themselves, the profession, and the services that we provide.
Unhappy…with my job, life, and current being no…with people not seeing, or building the image of ID as a strategic partnership, but merely as a tactical tool or product development expense, yes. I could see this back in school and struggled to understand why, now that I am in the workforce, seeing clients treat the designers who dropped their prices to get the work like sh*t, and seeing how I am trusted as an equal by the Presidents of my 6 main clients, even was brought in to help interview and decide on a new head of new product R&D (keep in mind I just turned 25).
When I first started working we would drop our pants to get the client, thought the clients were all about the money, then we always ended up doing more than we agreed to because the client "interpreted Design to encompass engineering as well, and then tooling quotes, and then dropping everything to come to their plant to fix every little problem that they said they could handle in house. The being told if you want to work for us again you wont charge us for these changes. Thank God we stopped that, and are now out of the rat race of bidding on price. We loose a lot less jobs, and have far better projects to work on. With big name clients…soon will reveal as they start to hit the stores. Perhaps I will do the YKH inspired website for the press releases currently being written.
By the way many medium to large firms (been given previous quotes by clients, and spoken to a fee retired design managers and sales people) 10 years ago used to charge on average
3-5% of the total margin of profit on the project for the first 3-5 years, Industrial Design work alone.
I have even in the last year seen a proposal from a small Chicago Based design firm 6 employees (not my firm either). $150,000 to conduct a 2 day brainstorming session, and come up with 20 concepts. Timeline 1 week total. Project awarded, and beat out an other company who bid $10,000 to come up with min 30 initial concepts without even meeting with the client in person. Client saw the value of having every member of their staff be involved in the concept formulation.
Like I said prove the value you present, that is what I am suggesting…and to charge what it is worth to the client. Not to gouge the client simply to get more cash, that I totally disagree with.