Good examples.
I don’t have attribution for this take on Manzoni’s motivations but that would seem to be at odds with what LoveFrom is doing. Imagine the ego battles!!
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Also, let me say I’m in no way defending Ferrari’s current interiors! Yikes. This is the interior of a car called the “12 Cylindi” …. a lot of Ferraris have 12 cylinder engines, so a little confusing there on the name. The exterior looks like you told AI to have Voltron redesign the 70s Ferrari 365 GTB, but all things considered it’s not bad. Just give me the 70s one with some batteries a couple of electric motors…
I do appreciate the big swing with the new interior by Love From. Maybe something in the middle will come next.
Not really sure how LoveFrom’s wheel gets labeled “gaming style” (if that’s a bad thing?), especially when that 12 Cylindi literally has a D-pad on the right side
I’m not a fan. Here was my take… https://www.openweb.com/share/39ahmBso0ZoVJ4tl2nGe2vkYTCB
A decade of lamenting the overt use of touchscreens and longing for analogue experiences with physical interactions, not to mention restrained aesthetics. Now, design and automotive royalty come together and give us exactly that
Has it? You are saying these two turds are exactly what we want? The red dial? The white knob? Paddle shifters for a 60-somethng hausfrau?
mmk.
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I forgot, I also really, really need 15 driving modes.
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It is for sure an improvement… but everything is relative 
I just want this Marc Newson designed interior…. minus the Blaupunkt.
Buttons for turn signals are really dumb.
Call me a luddite, but I want beautiful real gauges in my car, especially a sportscar. I don’t mind the screen, but bring me something that enhances the driving experience with it. I listen to podcasts everyday in my car, but the screen is almost unnecessary. In fact, I often turn it off.
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I think it’s probably better that we didn’t all agree with each other.
Absolutely. I never said we all have to love it. I just expected the debate on this site to be more about direction, purpose, usability, ergonomics, manufacturing etc. It’s been almost shocking to see all the industrial designers (on LinkedIn mostly) to mentally zoom in style (or lack of “soul” as they put it) and ignore all the other things we claim to be our turf. The comparisson to the gaming wheel is just testament to those people not being able to mentally place it in context of car simply because it was displayed as a standalone object.
It’s fine. Just nothing surprising, and that’s ok, I just don’t see it as a milestone, but maybe I’m just not seeing it.
I said in first post I was blown away. That’s because I was surprised yet humbled that I wouldn’t have came up with 3 things that inspired me the most:
- Center screen handle functioning as a datum point for fast finding the controls without looking. It’s and obvious ergonomic principle to navigate by muscle memory, yet underutilised in automotive interiors outside of the steering wheel. At the same time, executed minimally with a simple handlebar.
- Binacle - the drop through gauges with a screen around them. Getting the best of digital display, keeping the familiar “retro” layout and physical elements.. I believe this will look amazing IRL, but that is an assumtion. The physical controls on the center console and the clock is the same thing - beutifully integrated physical and digital.
- The whole direction of interior not taking any attention from the road and the driving. You’re driving a Ferrari, keep your hands on the wheel and eyes on the road, the interior should disappear from your cognitive load. Yeah, sure, it may be lacking “soul” to some people. Braun/Rams products too I suppose then.
The industry’s already moving in this direction (thankfully), moving back to analog controls
“Moving back” being the key words. They are putting back the same buttons we had before. I see this taking a new approach by taking the best of both things and integrating them in a way we haven’t seen. I don’t belive in the saying “withot this we wouldn’t have had that” because someone else would probably have done “this” sooner or later. If Ferrari/LoveFrom didn’t come out with this - who do you thing would have done any of my 3 points above next?
It’ll still need OS updates, firmware updates, myriad modules that need replacing
Ives said this was the best thing - it is what it is. You won’t have to update this. Of course, that remains to be seen.
I’m not a fan. Here was my take…
That was a pretty good take. So you actually got to experience this in person?
Many people have had takes on it.. most focusing on lack of soul and style. There’s one promoting his take all over that “Product designers should not design cars”. I disagree. I think we need more product designers there.
Has it? You are saying these two turds are exactly what we want? The red dial? The white knob? Paddle shifters for a 60-somethng hausfrau?
I’m not sure why you think this will be driven by housewifes? Also the “paddle shifters” aren’t shifters as the car being electric lacks that function. This does some other thing (like boost or something), and is there because it’s easily accessable when you have your hands on the wheel. I don’t have experience with those functions, but I take their word for it that it’s a sensible way of interaction. I have a Citroen MPV with paddle shifters and nothing but storage space between the front seats. It’s actually great.
I forgot, I also really, really need 15 driving modes.
Again, it’s a Ferrari. I heard 1000HP being mentioned. I’m willing to bet they didn’t put them there because they wanted to appeal to teenage gamers.
I just want this Marc Newson designed interior
I must say Marc has been pretty incognito in this whole thing.
Buttons for turn signals are really dumb.
Agree. I tried it in a Tesla and was really annoyed in roundabouts, when you need to change direction midturn and can’t find the damn buttons. This is a Ferrari though. Noone is going to use signals. It’s there to be road legal. For me it seems like a more clutter-less option.
Call me a luddite, but I want beautiful real gauges in my car, especially a sportscar. I don’t mind the screen, but bring me something that enhances the driving experience with it.
I feel like this is exactly what they did here with the drop-through gauges and separate screens and analog arrows.
Here’s what I don’t like about the whole thing:
- It’s hard picturing the car it will sit inside of. Some sort of modern landrover pops into my mind. But that is irrelevant, because it’s just an HMI you’re supposed to forget.
- The turning of center console. Just seems unnecessary and over the top.
- The Key Ceremony. That is gamer semantics if anything. Byt maybe it makes sense when you don’t feel/hear the engine rev.
- The launch pull on the roof. Gimmicky. But adds soul
- Center storage box split in the middle. Just feel odd and limiting.
PS. Sorry I couldn’t figure out how to quote properly including usernames in a single post.
I was at the dentist the other day, and there was a cart, with some screen and a long wiry camera appendage, and all kinds of other mess, but right there in the middle was the spitting-image-twin of the Ferrari screen handle/brace. Maybe Ive went to his dentist appointment finally.
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Are you saying it isn’t going to be driven by a 60-year-old hausfrau? Really doesn’t matter, because G-force is a 100% useless feature for anyone over 29. Pure marketing BS.
While I have no clue as to the left gauge on the binnacle, and while it moves with the wheel, does it move independently from the wheel? If the wheel is in my eyeline, is it better than if the binnacle doesn’t move with the wheel?
All in all, as I wrote before, not bad, but the most glaring things catch and hold your eye. The understated stuff is then lost with the Nintendo controller. Taking a hand off the wheel to fuss with 15 driving modes (10-12 too many) is not a great solution either.
And of course, paddle shifters. Perhaps a way to toggle through the 15 modes? Then why a knob?
From the original article:
Instead, the paddles do something real: one controls the intensity of regenerative braking, the other adjusts the aggressiveness of the motor’s torque delivery. I want more regen going into a corner. I want more torque coming out. That’s what these do. Ferrari told me the idea originated early in the process — they wanted variable torque and regen settings to keep the driver engaged, as in any other Ferrari, and the paddles were right there waiting.
I rented a Hyundai Ionic 5 that had a similar control scheme: paddles controlled the regen braking amount. It was fun for the 3 day road trip I had it, but I doubt I’d use it day-to-day for regular driving. This was my only EV driving experience, so I’m not sure if that’s a common feature.
@calvinhenderson It is a feature that most Hyundai and Kia EVs have but no one else I think.
It depends on the driver. My friend with an Ioniq 5 uses his paddles daily, I keep mine in max regen one pedal mode at all times.
It’s great the option exists for those that want to use it that way… and hey, it’s been in the Hyundai for 4+ years and the car costs 1/10th of the Ferrari.
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A good POV from Charles L Mauro CHFP Founder and President of Mauro Usability Science. read the whole piece, it is long but detailed. I did want to put the intro here because I think this is where I mentally paper jam on this thing.
Some good points made earlier on. Strong agree that consumer vehicle controls ≠ F1.
Regarding the “ugly”:
…historically, all primary Ferrari status displays have reflected the rotation of the primary drive train…
An EV, on the other hand, has no analogue in rotating physics. An EV is a silent discharge system based on the physics of directional electron flow.
This one feels like a reach. I have a strong suspicion that historically, dials are round for reasons other than that the “status display should reflect the underlying system configuration”. Even if this were true, there’s still a rotating magnetic field in the motor, rotating tires, and rotational-based steering for the user to map on to.
Perhaps a more Prius-like linear display would better fit with the author’s desire to have the UI match the underlying drivetrain technology?
The A380 has datums to help centre the pilot’s fingers on the controls. They are the weird oval lumps in the centre console here.
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Ah datums. I was going to use the term “anchor points” for the Ferrari example. I think out of everything, to me, it’s very bold they used a huge handle as an anchor or datum on the display and buttons — would like to see more of this as physical buttons and dials become more popular again.
Another awesome example would be the cassette players. You could anchor your fingers along the edge of the cassette player and press all the buttons — blindly. And I love the physicality of that — huge button travel distances, solid click feeling, blind operation. If you used a cassette player once you never forget it.
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can we all agree that turn signal buttons are just not a good idea? Stalks work great for signals and wipers. Those could make for some nice horn buttons though.
there is no sound like the solid ka-chunk of a cassette tape slotting into a player!
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I’m with you here. Gauges are round not because of the drivetrain, but because of the analog mechanical mechanism of the gauge itself. There is no reason an EV needs to have a digital gauge cluster at all. An analog gauge for speed would be most welcome. Even battery charge could in theory be an analog gauge just like we used to have similar analog readouts in electronics.
Not that it would be a mass product, but for niche performance products it could be done. Like maybe an electric Miata.
I find this appealing in broad concept:
It looks to have analog gauges.
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