OK I’m actually blown away. First glance you think ”Ive rounded the corners and put aluminium bezels on it, whatever”, but after learning the depth of it all.. Jony still got it. Contrast this to the ”VW Polo is bringing buttons back” and veep.
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Jony Ive created the iPhone to be the everything device.
Amazing that nearly 20 years later that this narrative still gets used. Very cool mix of screens and switches though. I’ll see if my company is up for drilling holes in OLED.
Paddle shifting for a suburban mom 1%er?
In general, I don’t get the entire thing. But if I may nitpick, the droopy ears on the inside of the wheel are the most questionable. The wheel itself is lovely, but tacking on the fugly Nintendo controller is just plain offensive.
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A branded home racing sim that is going to get plugged into a CUV? I’m nonplussed.
I don’t think the exterior has been officially shown yet.
seeing other designers respond to this online… some good ones. A friend posted this gem 
:
From designer Matthew Blythman on LinkedIn
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Something about this conversation reminds me of The Devil Wears Prada cerulean blue scene. Car designers from M-B to Yugo are gonna be referencing this for years.
… I don’t see what you are seeing. Take the logos and the designer names off it, do you still see it? Time will tell I guess. Mark this space for 10 years from now.
Hey I don’t lurrv it or anything, but its different from most other things, comes with the attendant applish presentation quality, and typical authentic-but-outrageous use of materials. Cut three big holes in an OLED, back them up with three more smaller OLEDs, and stick a physical needle in between.
I don’t think that it sets the stage for the next gen of Ferrari but does re-interpret ‘craft’ and technology in a fresh way for EVs. But I’ll let y’all know after my first test drive (yea right)
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Seems a bit “Jony one note” to me.
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Hilarious. A decade of lamenting the overt use of touchscreens and longing for analogue experiences with physical interactions, not to mention restrained aesthetics. Now, design and automotive royalty come together and give us exactly that, and all this place has to say is snarky remarks about styling. I expected more from this place, to be honest. Oh well, I’ll just entertain myself again by looking up the iPad launch thread.
It’s fine. Just nothing surprising, and that’s ok, I just don’t see it as a milestone, but maybe I’m just not seeing it.
The industry’s already moving in this direction (thankfully), moving back to analog controls. I suspect a lot of this will also be pushed more by EU regulations than this Ferrari that very few people will ever touch. But maybe designers can use this to push harder in their internal teams.
This continues a trend already established on a car that a few oligarchs and Sheiks will buy and put into a garage. I just don’t read much more into it than that.
I love a toggle switch though.
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hey man, if you bought one or if you said you designed it, I’d have said that’s great, congrats! But as a discussion thread on a design from a highly lauded designer, I think it’s probably better that we didn’t all agree with each other.
If this was the interior of a $50k Apple car I’d be more interested. I do have a pretty hard bias against nepo-baby trophy cars, maybe that is clouding my judgement.
It provoked a discussion on here, so job done there!
It’ll still need OS updates, firmware updates, myriad modules that need replacing… then again nobody really works on F cars themselves anymore.
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