Hi there …im quite new to this forum, though ive always been a great fan of this blog…I am a Product Design Student in my Final Yr. Currenlty have been assigned to work on Facial Grooming System for Men.I would like to present u guys my proposal/brief and would really appreciate ur valuable remarks and comments. (Its a Summary though!)
Male Aesthetics: Facial Grooming System for Men
the concept of modern grooming has a different meaning to it. The modern human being aims to be flawless in all means be it in looking good or being abreast with the latest information. An informed person with contemporary values and likeness is better received. People are now image conscious.
The modern man wants to look good. He has a self-concept of aesthetics. Even if he doesnâ€™t wash his face, shave or groom his hair, he advocates some sort of aesthetics or beauty. The determinants of Masculinity and beauty are critically bound in opposition to each other. But this thin line between Masculinity and beauty has given birth to the -Metrosexual culture.
The modern man though has a self-concept about looking good; he still requires products that can fulfill his eternal quest, his personal choices or professional demands. Also he needs to meet the cultural expectation of a groomed man.
Beauty in man’s world is a different ball game. He does not pursue beauty in a daring way. Although, Facial sculpting in men has existed for a quite a while in time, it is has survived as a very individualistic act and primarily has existed as, iterations on the Moustache and beard areas.
The aim is to define, research, and question the contemporary lifestyle issues prevalent in the world today. With the available knowledge, technology and material collection at the present, the intend is to create a product that can tackle, aid and improve lifestyle issue, particularly focusing Male Aesthetics: Facial Grooming System for Men. The objective is to design a product which can attend to the Male facial grooming issues from shaving to skin care and image creation.
Â· Design and develop a product that can address the issues of contemporary lifestyle focusing on facial grooming.
Â· A product, which either adds to or helps in adding a better image and personality. It should aim at building confidence and self-concept.
Â· It may be for both indoor and outdoor use.
Â· It should completely define the modern citizen, and fit into his lifestyle seamlessly if not add credit to the existing condition.
Â· Help men in addressing issues related to facial skin scare.
Â· It can explore new materials available and manufacturing processes
Â· Use of technology can be variable.
Target Audience: (Proposed)
The Contemporary ordinary man:
He can be the normal teenage young male next door or a father of school going child, or a man abreast with contemporary values and out look. He may be urban or semi urban but who believes in 21st century ideologies.
The typical Metrosexual is a young man with money to spend, living in or within easy reach of a metropolis â€” because that’s where all the best shops, clubs, gyms and hairdressers are. He might be officially gay, straight or bisexual, but this is utterly immaterial because he has clearly taken himself as his own love object and pleasure as his sexual preference. Particular professions, such as modeling, waiting tables, media, pop music and, nowadays, sport, seem to attract them.
They are often the neglected. They are media-saturated, multitaskers and are quite Internet savvy. Hence, they too are abreast with the latest of the latest.
Age (14-19 )
Problem solving areas:
Â· Face cleansing/care
Â· Facial hair styling
Â· Work life
Â· No time concept
Â· Media saturation.
Â· The Marlboro Man
Â· What Girls looking for in men?
Â· Sexy = Simple
Above i have mentioned quite a summarized verision of my brief , jus wanted to put in the essential points. soon i shall post some concept development skectches…
what i believe is that, Shaving is a very personalised activity and its more about the experience than the functionality. Im also along the way looking at competitors and parellel products , and one of my primary aim would be to come up with a differentiating edge. Also , im looking at issues from a broader spectrum, yet to narrow them down to niche areas.
Looking forward for critique, help, support and guidance.
thanking u all.