I sense a bit of cockiness in your post. Like we mentioned before, we see the talent and know that you have strong fundamental skills, and because of this you are going to get critique harder than others. With that said you are still a young designer and have plenty to learn. Blowing off the critique will not get you anywhere.
Okay you have three different points here so I am going to address them separately.
one-word-plastics, Brett_nyc> , yeah I do realize that the corners are too sharp. I was wanting to round them off but due to the tight schedule of the project, I ended up having to go with this specific design.
You are always going to hit tight schedules. Cutting corners because you did not have time is not an excuse. If you knew this was an issue then you should have designed around it. If not then take the feedback and use it for your next design.
)> Ross McCoy, PackageID, Dubya, > I do agree with your comments on the “impossibility” of Coke actually changing their design to something like mine. But as > mo-i > pointed out, I did try to implement the Coke “curve” into the bottle by creating the “sculpted curve” that also acts as a structural support element. Everyone was skeptical with my designing a coke bottle, as it is like saying that one will redesign the Apple logo. Doing something like Pepsi with a much less iconic design would have been much more easy but I wanted to see how well I could take on this impossible task. And since it’s just a midway freshman project and my professor showed no dissatisfaction, I decided to have some fun.
As a branding and packaging designer myself this really bothers me. In this project you showed that you do not understand branding nor did you do any research on the brand. This is one of the most iconic brands in the world. Much larger than the Apple logo. By doing research on the brand and understanding it you would have seen that a square shape does not work for Coke at all. Putting the Coke “curve” on the bottle does not make it Coke. You have to remember than ID is not only about creating a cool product, but understanding your user and in this case understanding the history behind the product. I like to say that a lot of time we do more research than anything else. Research is crucial to a winning design. Don’t cut corners on this, trust me any trained designer will be able to tell.
And everyone, I also did not know about the exact shipping/bottling process of the Cocacola company. If I had more time to do the research, I am sure that it’s something that I would have found but I really have no excuse for this.
Same as above. If you are going to call your product out as saving the planet than you need to know their shipping process and the manufacturing process of the bottle. Both 2 and 3 would have been no more than a 2-3 hours worth of research.
Once again, I am being a tougher on you because I have seen your work as a high school kid. You know what you are doing and you have a much higher skill set than you classmates. Just because your Prof shows no dissatisfaction or your classmate are doing one thing does not mean that you should not be pushing yourself. The project was great, your presentation was great, but I do not think that any of what you are reading is new news to you.