I’ll put this posting here in design business practices because it really does not fit anywhere else.
DesignOps is a recent position title that has only been around for 5 or so years, but after the pandemic has really taken off due to hybrid work. It is modeled off of DevOps which exists in the software design/development area.
From my assessment DesignOps is trying to be a blend of Design management and Human resources (with an emphasis on human resources) and exists primarily in the UX design area. Many women now fill these roles. It tends to exist as a functional role when design teams grow in size beyond 40-50 designers inside a firm. I’m cynical enough to want to label this trend as ‘babysitters for the millennial generation of UX designers’ but know that there is more to it than that.
DesignOps is a great example of how Silicon Valley has created a new title for something that already exists (Design Management) but wants to operate under a more innovative rubric or term in order to ‘feel’ more advanced and make room for those who understand design but are not designers per se.
This forum primarily attracts product and industrial designers. Do any of you here on this platform have experience working with DesignOps? Is it a ‘thing’ outside of Silicon Valley or is it all still just Design management to you?
Some links for reference:
Comment and contribute if you like…