Thanks to all the great discussions and portfolio reviews here at core + email I frequently get, I’ve been considering offering a new service in my business and would appreciate thoughts…
The idea is essentially a creative branding/design/marketing service for designers. That is, a designer would come to me who has a god base set of skills and experience, I would help create a personal brand/logo, story, graphic treatment for the portfolio, website, etc.
I’ve seen many designers who have great skills in design, but sometimes lack the graphics, marketing, branding awareness to package it. This would be a response to that.
Most likely I would expect that it would be designers with some experience, (students I would think don’t typically have $ to spend), but who find they need a better way to tell their story to prospective employers.
Ideally, I would be able to take a look at a designer’s portfolio, experience, personality and “market” them in such a way to stand out amongst the competition in a unique way, the same way a commercial brand or service is positioned to leverage points of differentiation.
Obviously I would not create anything for the designer’s portfolio, but in a way, “re-package” it. Good graphics, consistency, re-wording of the CV, positioning, etc.
I’d be happy to hear what others think of this… one issue I’ve thought of has been the moral one of designers having graphics/web/logo work they didn’t do personally. I see both sides of it- in one way, why should a designer be expected to do their own portfolio graphics, when other aspects are typically farmed out ie. webdesign, printing, etc. In another way, i realize that potential employers somewhat think that everything they see originated from the candidate… just a case of old world thinking vs. the new reality of marketing/branding?