Do you think Design Thinking is only for designers, strategists, or people born to innovate? We believe everyone can acquire Design Thinking skills through a “learn by doing” approach to training. Join Smart Design, long-standing leaders in this space, for a one day workshop facilitated by experts in the fields of user-centered strategy and design. Using proprietary methodologies and activities, our specialists will guide you, end-to-end, through the Design Thinking process.
Who this is for
We welcome all levels and industries with an interest and passion for design!* We’ve helped people in Marketing, R&D, Engineering, Strategy, Innovation, and beyond infuse more Design Thinking into their own day-to-day job functions while also advocating design learnings across their respective organizations to make further impact and measurable results.
What you’ll learn
Our one day immersive training session across all business categories covers the critical phases of the Design Thinking process. You will leave our studio with an applicable understanding of:
• The value of Design Thinking
• Types of design research methods to employ
• How to frame design-actionable insights
• Quick prototyping methods to explore concept directions
• Ways of implementing new solutions within an organization
Hosted at our Smart Design NY studio on the 18th floor of the historic Starrett Lehigh building with beautiful views of the Hudson. Day includes a light breakfast, lunch, refreshments and takeaway workbook.
8:30 am - 9:00 am Arrival and breakfast
9:00 am - 12:30 pm Morning training session
− Overview of Design Thinking
− Challenge area: What’s the next generation of food delivery services?
− Phase 1: Immerse to frame the space
− Phase 2: Make to learn and ask why
12:30 pm - 1:00 pm Lunch break
1:00 pm- 5:30 pm Afternoon training session
− Phase 3: Outline design-actionable insights
− Phase 4: Ideate, iterate…then refine
− Phase 5: Plan for change
5:30 pm - 6:00 pm Wrap-up
*If not for you, we encourage transfers and forwards of this invitation to members of your company that are interested and would benefit from the day!