…or so says Bruce Nussbaum: Design Thinking Is A Failed Experiment. So What’s Next?
I agree. Wholeheartedly. I’ve thought the whole discussion that is/was Design Thinking was great Marketing. I have never really thought of it much more than good window dressing. Although I must admit that there was a while where I was being swayed by the strong message and the raising of Design awareness that DT brought to the world.
So, I am not here saying I told you so. While I never was a proponent of DT, I couldn’t articulate well enough what it was that I thought flawed with the “system” that was DT. I actually bristle at the idea that Nussbaum is the one that may be leading Design into a new direction. But, credit where its due, I think he’s on to something.
But it was creativity that Design Thinking was originally supposed to deliver and it is to creativity that I now turn directly and purposefully. Creativity is an old concept, far older than “design.” But it is an inclusive concept. In my experience, when you say the word “design” to people across a table, they tend to smile politely and think “fashion." Say “design thinking,” and they stop smiling and tend to lean away from you. But say “creativity” and people light up and lean in toward you.
The idea of Creativity is the core of Design. The other angle I believe he’s on to is that it can be learned. Industrial Designers aren’t superhuman creators. Like most things, there are some of us who are much better at it. The Olympians of Design, so to speak. But every human has the capacity for Creativity. DT, for me, had an arrogance to it. The idea that if you don’t follow the mantras of DT, you’re not creative. Or you’re incapable of doing it right.
I know I am not alone in this feeling that DT was more of a Fraternity, than a honest to goodness methodology that should be spread around the world. I also know I am going to irritate many who support DT.
So, with all that said, I’m opening the discussion here around DT again because I think Nussbaum has done a good job of bringing the discussion into a different light.
What do you think?