Design implementation through crowdsourcing

Had this little spot forwarded to me by a colleague. I thought it was an interesting read and idea. It pertains to allowing the consumers to choose the designs they would like to see in stores rather than the hits and misses of department buyers (or whims). The little video at the bottom is amusing too, it lays out the product assortment selection process through the eyes of a designer/product development.

LOL, I’m just a design.

That TV mount is pretty cool.