Concepts based on current technology/reality and current needs are one thing. Future concepts based on future technology and current needs are another.
What is a third category (and IMHO too often called “concepts”) is the idea that uses future possible tech, but doesn’t take into account current or future possible real world paradigms. Unfortunately, most of the concepts on Yanko and other designer pron sites fall into this category.
What I mean is concepts that use future technology for concepts’ sake. Most often these fail not because the technology is not available, but because they overlook real world and human use patterns. I don’t know how many concepts I’ve seen for projector-bluetooth-GPS-wifi-capabale-XXX that while maybe not technologically feasible today, maybe tomorrow, but still would fail.
The basic understanding on any sound concept needs to come from NEEDS, not technology. Just because something is possible, doesn’t make it useful. If more designers can learn this, it would be a better world.
Yes, you can project a keyboard from a device, but how good will that experience be?
If we, as designers can focus more on the need instead of the tech, either direction of technology ready designs or future technology designs can be positive. If we ignore the base needs, and only focus on the “what if” we fail.
Just my thoughts.
PS. Would be great to hear SM speak. Jealous.
PPS. Love those ATT ads, and was amazed at them at the time and even moreso now, where pretty much everything they show is now a reality. I think it’s a great example of focusing on the end need and finding tech to match that rather than the tech itself.