Coming from GM: Cars That Can

Design Discussions general design discussion
1

BusinessWeek Article:

“The struggling auto maker is finally listening to its designers rather than the bean counters – and the result is a hot new lineup”

Yeah that and the new GM blog has produced more comments about how ass ugly their cars are that they are having to make some serious changes to change their image. Biggest complaint on the blog - bad interiors, biggest change in the article - new interiors. Ah behold the power of the internet.


http://www.businessweek.com/bwdaily/dnflash/jun2005/nf20050616_6544_db017.htm

2

In NBC Nightly News’ coverage of the layoffs, they ended by paraphrasing an executive (Lutz) who said that GM would have to radically re-invent itself and realize it’s not in the transportation business, but in the arts & entertainment business.

This is great coverage for designers looking for leverage in their company. If it can happen to GM, it can happen to you. Experience Design is the answer.