Rainbows are cool- they should have doubled down.
Agreed. Lean into it.
Society has changed a bit since this change occurred (2000). Now UH has a semi-generic angry Polynesian warrior motif. Agreed that ‘bows’ was a lot mor ownable. Their teams still use the moniker ‘Rainbow Warriors’ but you’ll never see a rainbow in any official branding. The football team will suck regardless. Women’s volleyball is a perennial powerhouse though.
If there’s anywhere homophobia and inferiority complexes are alive and well, it’s unfortunately within sports chirping.
From the designer on Instagram: