Chrysler was bought a couple months ago by a big private equity firm, Cerebus. They decided to bring in a new CEO a few weeks ago, Robert Nardelli. He used to be CEO of Home Depot, obviously giving him the DIY skills needed to resurrect an auto company.
Anyways, their first decision: bring back the old Chrysler five-point star logo. My question is, have they interpreted the success of the iPod to retro-'80’s aesthetics? Is the five pointed star a signal that they will resurrect the K-car?
im certainly not a crysler fan, and likely not the target market. funny thing is, even though i know they’ve had that emblem thing with the wings on it for a while, i still always thought the 5 star had been they’re logo all along.
got to say though, i actually kinda like some of those old K cars. to me, had a bit of 1970’s mercedes to the front end (sure was no accident). like the simplicity and chrome too. newer cryslers are either all too blobby or overdesigned for my taste. i could see a nice simple new k car ala ford 021 C concept (marc newson car).
cg: I’ve heard people under 40 who work at rental car companies say “Chrysler”. 40% of Chrysler’s sales are fleet sales (ie rental cars). I’m very curious to see if Cerebus can work the bugs out of this patient, or if the best we can hope for is a couple of oddball products (Le Baron & the minivan in the '80s) to keep the company alive.
Kuchinsky: I too have a soft spot for the K-car and its siblings. Of all the box cars, I found Chryslers to be the most refined of the American companies. Unfortunately, they were the least reliable, but no one is perfect!
He took over after the founders left (bernie and cant remember the other guys name)… changed a bunch of infrastructure stuff… buying policies etc… IMO he focused on shareholders rather than the bussiness. Depot lost alot of ground under his watch. i don’t know… he might do well for chrysler, we’ll see.
I’m weeks behind on this, but Nardelli has hired some help:
Chrysler LLC said Thursday that Jim Press will become its vice chairman and president, in charge of the automaker’s sales and marketing operations. Press will resign Sept. 14 from Toyota Motor Corp., where he has served as the first non-Japanese president and chief operating officer for Toyota in North America since 2006. Before that, he was head of Toyota’s North American sales during the company’s rapid expansion.
All of a sudden, I think there is a glimmer of hope that Chrysler won’t be raided and left on the side of the road dying.
Yo: I like the Chrysler ribbon logo too. That is retro cool. I don’t know if they plan on changing the logo on the cars. They’ve invested a lot of money making that their image. The penta-star may only be used to represent the Chrysler group of companies, not to represent the Chrysler car line. At least, I hope!
I saw an old '20’s or '30’s Chrysler at a car show earlier this year. Beautiful car. It’s hard to believe, but Chrysler was amongst the luxury car elite at the time (Mercedes, Duesenberg, Caddillac, etc.).