Well the first few are just marketing. Sad but true George Foreman’s Lean Mean Fat Reducing Gilling Machine not really designed by George Foreman… The Steve McQueen seat was designed by Steve McQueen he raced a lot in real life. That pen is a POS if I have ever seen one, I was under the impression that Ed Hardy was out of fashion due to MMA and racing brands targeting people who don’t even watch that type of racing (Fox, alpinestars, etc), I’ll take a LAMY any day over that.
Yeah, I worked for Connelly, a watersports manufacturer for a while. Every wakeboard / ski the company put out was “designed” by some professional. This was of course pure marketing. The most involved in the process they ever got was that they got one of the first samples, rode it and said “yeah, seems good.”
Didn’t really bother me though. I didn’t go into design for the recognition. Plus, I think most consumers know that they’re not REALLY designed by these people.