Burger Kings Flame Grill for designed by Seymourpowell

Interesting. I wonder what led to this American burger joint selecting a British design firm to design their home grill?




just read closer, I assumed this was for home, but it is for their restaurants.

The newly re-designed piece of equipment enables customers to witness the flame-grilling first-hand. The design of the window means it doesn’t steam up or get greasy; providing a clear view into this classic American barbeque style cooking.



…providing a clear view into this classic American barbeque style cooking.

Often the best view is from the outside.

My guess/assumption from reading - this isn’t for the US market. In the US we are already conditioned to accept ‘flame-broiled’ at BK.

Don’t underestimate the design perspective gained by working under a monarchy when designing for the King.