I just downloaded a demo of this software and I must admit, it’s very powerful and fast. There’s plenty of ways to get renderings of this quality, but nothing nearly as fast in terms of work flow, or rendering time. It uses HDR’s to continuously render, or you can do a tru baked render. Both are excellent in relation to the set up time.
If you’re a cad person, you’ve probably already seen this…but if you haven’t it’s really worth downloading a demo and spending an hour with it.