I thought it would be great to start a Brand Spotting thread. The purpose of this is to keep a running thread that we can post new, cool, and exciting stuff we see out in the field, on the web, or cool ideas that you may have come across. This could be POP/POS, Graphics, and as the subtitle says “what makes people buy stuff”. But as the title suggests it can also be a dialog around what is working and what is not.
I have a few things but I will start with this. Today was NASCAR day here at Mars so I thought I would post some pics of our promo stuff. Unfortinatly as the packaging group we do not have anything to do with this stuff but it is still cool.
ENJOY and Let’s get this going!!! I think this is what this forum is all about and will help us all.
Not sure if this fits the topic, but… here’s something I saw the other day in central Stockholm. Yellow Lambos are so 2006, but you could see everyone turning heads as it was going down the street because of how contradictory it was to put a ski box on a matte black Lambo. Oh and yeah - it had a big logo on the side of the car. I’m not sure what the brand was but I know I NEED it.
edit: did some googling, apparently it belongs to a skier Jon Olsson, and it’s not his first! I mean I’m not into skiing, but I’m currently watching him on youtube and have read 3 interviews. Is this how to build a brand?
80 views and only 3 responses? I will add another.
This is a Nabisco aisle I saw in a grocery store. This was really cool. It took up one whole aisle in the store and was design to give a home kitchen feel. Notice the recipe boxes, refrigerator, and fake butcher block counter tops.