brand experience in retail/catering industry

I’ll have to design a new store for a big brand, and i have to focus especially on the experience that the costumer will have in that store.

This experience must strengthen the feeling the customer has about the brand, and ofcourse it has to emit for what the brand stands.

so now i’m looking for other stores that allready make effort of the experience the customer will have in their stores. More particular i mean stores like:

  • Starbucks
  • Niketown (customizing their shoes in the store, live)
  • samsung experience, time warner center NY: no sale just experience of the hot new products that will be for sale ‘in the future’
  • etc.

im looking for many other examples of how brands ‘sell’ their brand in the store, by making the experience very alive. Anyone?

thanks allready