I’ve been thinking lately (I know, i start all my posts this way, i DO think a lot), about brands that were previously known for design, who have come to pass to have executed a less encompassing design philosophy (through a shift in company priorities, change in ownership, etc.).
First one, inspired by a recent core77 blog post is GM.
another good one, Braun
to this (thanks, in part im sure to a takeover of the company by Gilette)-
another one could be perhaps herman miller, going from Eames and George Nelson classics of design to yet another case-goods manufacturer with 100 task chairs and no difference from the average steelcases, and Global + contract mfgs of the world…
anyone have more examples of companies that have previously embraced design only to (seemingly) abandon, OR ,vice versa, companies/brands that have been historically design-apathetical only to embrace design later on?
also comments greatly appreciated on the WHY? as well… shift in company direction, changing consumer wants, change in overall social lifestyles or appreciation of design in general, price…?
The reverse I’m sure is also the case, where as companies like Umbra were previously stock parts mfgs than embraced design (K.Rashid and the like)…examples of this also would be good to hear of, but even more so if the change was drastic ie. from basic extruded part mfg to world renowned design company, (ie. not just no design to a bit better design like Dell or something)…
no real underlying reason for this post other that curiosity and as highlight of brands +design…