The Design of Everyday Things by Don Norman
The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) by John Maeda
Fab: The Coming Revolution on Your Desktop–from Personal Computers to Personal Fabrication by Neil Gershenfeld
Designing Design - Kenya Hara
Universal Principles of Design by William Lidwell, Kritina Holden and Jill Butler.
Cradle to Cradle: Remaking the Way We Make Things by William McDonough and Michael Braungart
It’s Not How Good You Are, Its How Good You Want to Be: The World’s Best Selling Book by Paul Arden
The Lovemarks Effect: Winning in the Consumer Revolution by Kevin Roberts
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas by Seth Godin.
Design (Tom Peters Essentials) by Tom Peters
The Creative Priority : Putting Innovation to Work in Your Business by Jerry Hirshberg
Designing Interactions by Bill Moggridge
Lateral Thinking: Creativity Step by Step by Edward De Bono
What They Don’t Teach You At Harvard Business School: Notes From A Street-Smart Executive by Mark H. McCormack
The 48 Laws of Power by Robert Greene
The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm by Tom Kelley
Design Secrets: Products 1 and 2 : 50 Real-Life Product Design Projects Uncovered by Lynn Haller and Cheryl Dangel Cullen
Process: 50 Product Designs from Concept to Manufacture by Jennifer Hudson
Manufacturing Processes for Design Professionals by Rob Thompson.
Biomimicry: Innovation Inspired by Nature by Janine M. Benyus
Product Design and Development by Karl T. Ulrich and Steven D. Eppinger.
Managing the Design Factory by Donald G. Reinertsen.
Sketching: Drawing Techniques for Product Designers by Koos Eissen and Roselien Steur.
Elements of Design: Rowena Reed Kostellow and the Structure of Visual Relationships by Gail Greet Hannah.
Digital Lighting and Rendering (2nd Edition) by Jeremy Birn.