Beijing Benz - new E-Class for China

I didn’t realize they are called “Beijing Benz”:

(from New Mercedes E-Class China debut at Chengdu Motor Show |<!-- ab 17249615 -->Motoring<!-- ae 17249615 --> |

US spec looks the same no?
Screen Shot 2013-09-03 at 7.31.15 PM.jpg

“L” is for Limousine.

No self respecting E class owner would have less leg room than his driver.

2.875 meter wheelbase on non-China E300’s.

Luxury Automobiles: At the Auto China 2010 Show, Mercedes-Benz debuted the E 300 L, a long wheelbase E-Class sedan. The E 300 L is actually the first model that Daimler developed specifically for the Chinese market.

The rear passengers get 14 cm more leg room. The E 300 L also has a wheelbase of 3.014 m and has an overall length of 5.008 m. The extended wheelbase variant will also come as an E 260 CGI model. There’s now an emerging trend in China for extended wheelbase variants of premium brand vehicles.

Mercedes considers this market to be a highly important one, especially after its sales grew 112% in the first quarter of this year. The E 300 L will be produced locally by Beijing Benz Automotive Corporation, a joint venture between Mercedes-Benz and Beijing Automotive Industry Holding Company (BAIC).

It is common for car makers to make a longer special edition sedan just for China, as mentioned to get more leg room in the back. I know for sure Volvo has been doing that with s80 for years, were definitely not the only nor first.

Volkswagen even did an elongated version of the Passat, which is a rather mundane
base for our standards. These China Versions look like the children of the american
Vegas Limousine Town Cars. Or like teckels.


Pretty smart move by Mercedes. The ‘genuine’ Mercedes owner can view their car as superior to the Chinese made one (European styling, German engineering etc.) , the Beijing Benz owner can view their car as superior, as it’s designed to have a driver.