So I’m currently in my 4th and final year of a Bachelor of Commerce degree with a Major in Marketing at McGill, and I’ve decided to pursue a second degree in Industrial Design. I’ve always been into sketching and digital art and have spent a lot of time over the past 4 years developing websites, promotional posters, etc on a freelance basis, and I’ve also discovered through my courses that a lot of my interest lies in new product development and branding.
Browsing way back into this forum, most of the topics have concerned people moving from engineering into industrial design, but not from a business background to industrial design. My question is what type of degree would be best suited for a future career in an area of product development and branding (strategy, packaging, etc). Would it be best to do another bachelor’s in ID to gain the basic skills, or should I try and apply straight into a Master’s program, which I understand would be more theoretical and research based? Or is there something else that I’ve yet to come across?
Also, I’m really leaning towards Carleton seeing as how it’s got a very good reputation and I’m originally from the Ottawa area and would love to go back, but I understand that the admission is pretty competitive. I was told that only 47 students are admitted per year. Does anyone have any idea of how many actually apply, and any tips on how to make my application more attractive (in terms of what to include in the portfolio, letter, etc)? And are there a lot of applicants/students who are pursuing a 2nd degree, or would I be mostly surrounded by 18 year olds fresh out of high school?
Thanks for any responses!