Anyone else attending the Symposium on Advanced Wound Care (SAWC) in Phoenix April 6-10?
Nope. But there is a 100% chance I or a co-worker will be attending the WOCN (wound, ostomy, continence nurses) In Fort Worth in June.
I am not too familiar with SAWC, but WOCN is likely a larger, more-attended congress.
Saw your foot defender on the main page, nice. Quick question, does Dr. Hanft plan on any outcome studies?
I know it is being used in a number of clinical trials. I’m not sure what the dates of completion on those are or what plans are for publishing.
This is a video of Dr Hanft, Dr David Armstrong and myself presenting at SAWC. I talk about the design process and insights for the first 15 minutes, Dr Armstrong speaks on the severity of the diabetic foot ulcer epidemic for 15 minutes, and then at about the 30 minute mark Dr Hanft speaks on the science and testing that went into the Foot Defender for about 15 minutes.
I’m very thankful that both Fast Company and Core77 picked up the story last week:
Does he want the product/company to be bought?
Send me an email if you want to chat.
@iab reconfigured the SAWC booth for an even smaller show, The American Limp Preservation Society DFCon show in LA this week… I had to scale a 20 x 20 booth I designed down to 10 x 10… and it seems like everyone else just Brough folding tables 
When your client asks you to design a small trade show booth for an academic medical conference and it ends up visually dominating the show floor… CEOs of other companies were coming up and were like “wow!”… probably started a trade show booth arms race at this thing.
Nice. It has been 15 years since I did a booth design. I did like the process and I learned a lot. For instance, your booth will no doubt make a big splash for a 10x10. And if the capital cost is all in the 20x20, all the better. But your booth will have very high drayage and setup costs, insane costs if your show is in a union town. Pop-ups are free, even in union towns.
Of course you may want the big splash, depending on the show, but I hope you got the gig to make the cheapo version.
Great points. I think because this was a “global” show with presenters flying in from all over it was seen as a good investment to reconfigure some of the 20 x 20 booth modules… but the next few shows are getting a pop up 