Maybe they are just too busy with work and they want to do it right yet show new stuff at the same time…websites are notorious for being procrastinated so it’s normal. Especially if you want to control content instead of letting some web design guy do it quick and dirty.
I know most “young” firms probably do their own websites or have a friend do it to save a buck or two -but I would think a top tier firm like Astro would likely be working with an ouside consultancy given the complexity of comparable firms websites.
Interesting that they include Brand Strategy as one of their core skill sets. Maybe they’ve always listed that (does anyone know) - if not, I think it’s one of those small but significant indicators of change as companies evolve their positioning to keep up with market forces, etc. blah blah blah.
It doesn’t seem that they’ve hired brand/marketing folks, or that they’ve acquired or parterned with other firms in that space, but that they’ve shifted emphasis to include something new?
Of course, without having seen historically how they’ve been positioned, I could just be making all this up.
Yeah, everyone in the Bay Area hangs out all the time…it’s like a tight little community. I might see them picking up groceries, or maybe walking our dogs, or at the salon. Typically on a Monday morning we’ll smile at each other as we bring our trash cans down to the end of the driveway.
But gee, thanks “guest” for your helpful suggestion! Really adds a lot to the conversation.