Asilver's Portfolio Website

Hey Everyone!

My name is Adam Silverstein and I’m an industrial designer at a Point of Purchase company. I’ve been working here for the past 3 years, and while it continues to be a challenging and rewarding experience, I want to keep myself open to any other opportunities that may arise in the future.

I’m in the final stages of putting together my portfolio website, and I was hoping to get as much feedback as possible before I really begin sending it out or referencing it. The good, the bad, the ugly; I would appreciate absolutely any criticism or direction you have, so please don’t hold back!

Thank you for your time, I look forward to hearing from you all!

Adam Silverstein

Good morning everyone!

I realize I had probably left this too open ended. One of my specific concerns was the amount of point of purchase work I am showing and if this would limit the my ability to work in another industry as a designer. I was originally planning to add even more pop projects but now I’m second guessing that.

Any thoughts or experience in similar situations?

Thanks again,


I cant add too much, site looks nice, work is well presented.

But if you’re trying to break out of the POP field maybe remove the P.O.P tag from your logo. Right now I read

Adam Silverstein
P.O.P Design.

Industrial and Graphic I only noticed on the second glance. Maybe just a simple Designer or Industrial Designer, title. Personally, this just frames the attitude of your work a bit different.

Your About Me as a raster image, makes the text hard to read. Raster Images are fine for small amount of words. But in paragraphs, raster text gets wonky. Just type it up and use some HTML/CSS to get the same effect.

Also a few of your projects have good sketching. Wheel chair, Kraft and Utility Knife.
The sketches in your Air Speaker project and a most of the ones in your sketching section aren’t really helping ya out. Go back revisit those and add a bit more Wow factor to those pages.

Thank you so much for the feedback!

I agree with everything you said. I’m going to red0 a lot of the those older sketches you mentioned, as well as take a look at some better logo options which don’t position me as a P.O.P design exclusively. Also, looking into how to adjust the html for the About me page.

I should have it updated later tonight.

Thanks again, and let me know if there is anything else you notice that needs to be addressed.


I’m far from an expert on these matters, but is your current job cool with you doing freelance work? I know IP issues can sometimes pop up here.

I’m not sure that linking to your current employers site is a great idea. Maybe it is though - i’m far from being in a hiring position!

Also you could add photographs of your POP work on-site, that couldn’t hurt.

Ok the good stuff: Site looks very nice and clean, the projects looks good (I looked at the knife, the wheelchair, and the kraft signage thing.) i know the kraft thing was simple but it was nice to see the whole process there. Your resume is very well put together too - there’s nothing there that shouldn’t be, and everything there that is.

Your standard is really high, and I like the work you’ve done. BEst of luck to you!

my 2¢

I think you should have more freehand sketches and renderings in your ‘Sketchbook’ section and they need to be more refined. (i.e. that blue haze riding the ATV looks unfinished and the wheel spoke design looks like you done it in MS Paint.)

You could probably drop the ‘Welcome’ animate GIF since they’re kind of passé.

Other than that your POP design looks great!

best of luck