Well, here’s an example to demonstrate my point, taken from my own portfolio (now I’ll definitely be shooting myself in the foot if I p*** someone off, so best behavior from me ):
I know you probably can’t read the text, but don’t worry, you can in the PDF version I send out.
Anyway, this is the current Gatorade gallon bottle design:
So, compare what I created vs. the current Gatorade.
The current Gatorade bottle is, I feel, awful in many ways (I really hope whoever designed it isn’t on Core77 somewhere… ). For starters, the grip is all wrong because no human hand could ever fit around it to properly lift that much weight. To remedy that issue, they attach a grip handle that can only possibly work in tension and thus doesn’t even become effective until you’re already pouring and it’s too late.
My bottle, on the other hand, is meant to be gripped at the top where the hand naturally will slide up to the cap ring (that molded circle of plastic all bottles have below the cap, which would be more pronounced here) so there is no way the bottle could slip out of someone’s hands as long as they kept their fingers wrapped around it. To pour, I made the lower grip slanted and wide to encourage “cradling” so that they will intuitively wrap their arm around the bottle and thus stabilize it side to side. If desired, it can even be butted against the chest or stomach like a shotgun for even more stability. My design also benefits from the curvy neck that lowers stress concentration and prevents buckling of the bottle and the mid-bottle lip that creates turbulent flow as the bottle is moved and helps mix the beverage for best taste. Lastly, I did away with the AWFUL ridged cap that EVERYONE HATES and replaced it with a wingnut-inspired design that even an arthritic grandma could open and would only add a tiny bit more plastic when molding.
Now, I know someone is going to say, “but couldn’t someone just cradle the existing bottle?”, but the answer is mostly “no” because the weight balance is all wrong and the location of the pour spout and the implementation of the handle doesn’t adequately position the pour spout properly.
To back up my claim of preference to render in Solidworks right away, I was able to properly size the bottle using the volume feature of Solidworks, I couldn’t have done that with a sketchbook. I don’t mean to offend if you like to sketch, but just why I wish it was more acceptable to work in CAD straight away.
and for an example of what I feel is “too aesthetic” we have the 64 oz Gatorade:
For this bottle, I can only say “what the f***?” We get all sorts of busy design work that looks like someone covered a cylinder in glue and rolled it through an art room. Bumpy textures and weird shape embossments all over the place with no real theme or purpose whatsoever. The only redeeming feature is the finger grip in the center, only, once again it is poorly conceived as no human hand could possibly fit around it. So what does the 64oz bottle accomplish? nothing, in my opinion. I’d much rather a form with a proper hand grip than something that is the design equivalent of a shouting “look at me! look at me!” with nothing to actually say.
So, to conclude, we can all have our own opinions on what things should look like and what is appealing, but I feel like function is what the people really want outside of shoes, watches, and other “personal fashion” items and I feel that my design still provides something that is striking and interesting to look at.