Below is an identity package I did for the Architecture for Humanity logo competition.
I read about the competition on the core77 blog. Having done other competitions for afh in the past I knew a bit about the organization>>> below done with Aaron Symanski, VP of Evo Design:
I wanted to jump in and be a part, but my graphic skills are weak at best. I thought that by keeping it simple I would maxamize what skills I do possess, and simultaneously deliver on what I thought the organization was going for: a serious, legit looking logo that subtlety conveyed their purpose and origins. Not hokey in any way. Something they could send to corporate sponsors and that volunteers could wear on a cool t-shirt with pride. Below are a few of my original concepts:
Cameron Sinclair, the founder, called to tell me they where going to run with the concept and asked if I would refine the concept based on feedback from his team: they liked the idea of “small a” architecture, architecture for people and not for other artchitects. Below is a series of variations I sent over:
we where collaborating very well at that point, spit balling ideas back and forth over the phone and through emai. Cameron asked if I wouldn’t mind drawing up an entire identity concept, at that point it was hard for me to stop. I also did a small collection of apparel, and some periphery usage concepts- Below: