Apple, Msoft, 3M, Phillips: do they require the same guy????

hey just an idea… what skill set/portfolio would one require to get into





Bang and Olufsen.

How important would sketching be in each of these.Any idea?

Forget Apple.

The rest you need solid visualization/communication skills. If you cannot vividly communicate your ideas (which also better be good) than you are of no use.

Sketching is the quickest way to visualize your ideas. It will never be replaced.

If you are interface-centric however that may be a different story. Sorry. Maybe Apple is not off the table. But you will need to be a proven rock star at that as well.

forget apple!!! in what sense, please clarify. They dont take designers anymore? Jonathan Ive is in total control of the p design? please clarify…