Amazing product introduction website

I’ve always liked how Apple introduces their products, and I haven’t really seen any new ways to show off a new product.

Check this out: (It’s a page introducing an iPhone app)
http://benthebodyguard.com/index-b.php

It’s awesome. Makes me want to buy it.

Mind blown. Here’s another from Nike: http://nikebetterworld.com/index

Beautiful and intriguing intros. Ben the Bodyguard does something I’ve never really experienced before, parallel storylines immersed in a linear scroll, very cool. I loved scrolling back and forth to watch the animations and subtle details. Except the sad part is what there was in the end. Just…limbo.

Nike had a good message, and it was cohesive. Nike has a global impact and I like to see them making attempts at global well-being.

These are great, so glad we seem to be moving past the clunky/awkward “click this… then this” days in embracing the good old vertical scroll!

Great finds! I really like the way they tell a story in Ben the Bodyguard, and the way they show depth of field in the Nike one. It’s nice to be seeing web pages like these that are perfectly suited to the meduim they are created for.