Was going to throw this on the blog, but I’ve got a few in cue waiting for my Crazy Egg test to end. Good story: Alienware Racks Up Gamers…. From the article:
He was an information technology manager at a small post-production company and Aguila was a medical technician with little business experience, so they didn’t think they’d get too far.
“Initially the expectation was 50 machines a month, maybe a 100, and we don’t have to work for anybody,” said Gonzalez, the company’s CEO.
They got a favorable review of their first machine by a magazine now known as Maximum PC. The next review was even more flattering: the magazine PC Gamer liked Alienware’s work so much that an editor didn’t want to send the computer back, Gonzalez said.
From that time on, sales multiplied as they borrowed Dell’s direct sales model to eliminate retailers. Alienware’s buzz among gamers grew as it released turbocharged PCs with sleek UFO-themed designs with cases that resemble alien heads and have flashing lights in their eyes.
I haven’t done a PC housing in a long time. Would be fun to try something again.
