Adidas World Cup Font ... WTF???

Did someone just get lazy? I understand the typeface was inspired by Soviet imagery. I’d like to know what drugs whoever designed this was on.

Especially for short names with ambiguous signs it is very confusing. Also that large all-caps open curvy font is hard to read. It must be a joke about that we can’t read Russian. Jahanbahksh (pronounce *bachsch, my girlfriend is Persian :slight_smile: ) is still a great player though.

The whole WC is a joke… jk! The sales dept went hard on the marketing guys “make it feel real Russian”

I’m so glad someone has mentioned this here. I kept saying I couldn’t read the names too well, and people thought I was not focusing on the game enough. This is a very illegible style. I’m so glad I found this thread.