I’m in the US, on the east coast. The edges won’t cut you
What kind of shoe collection do you have, and what kind of exposure/influence do you have? I’m trying to market these things; so far I haven’t seemed to reach the right audience. :cry
I too suggest rounding all square corners, oblong the lace hole. Square corners in plastics are stress concentrators. Laser cutting depolymerizes the plastic, over time internal cracks develop. The square corners + laser cutting can be recipe for unsightly cracking and breakage.
OK first prototype, but I think you could improve it a lot.
I’m a sneakerhead with 200+ pairs, so I know where you are coming from.
yes, it should be curved, you can do it with heating and bending or vac forming the sheet.
every edge should have at least a small radius. easy to do if laser cut
the holes should likewise have interior rads or will break the lace over time
overall looks too big by about 20% compared to the width of the eyestay on most shoes
design looks very stock. you might want to try something a bit more interesting, smooth or refined
logo looks OK, but kinda cliche, hipster. maybe something more unique if you have a chance to change it?
painted or florescent ones could be neat. to me the clear with ethched logo isn’t that strong
best of luck.
PS. I wouldn’t worry too much about being selective giving these away. I think for something so basic, you’d have a hard time finding enough people who actually want it, so any PR is good PR. Just go with it!
The company is called Design Proper, so it’s not a logo. It’s the name of the company. As for size, do you think the lacelock should fit inside the tongue? Right now, it overlaps the tongue on the left and right. Basically, they go from eyehole to eyehole. Should it be less wide (left to right)? As for the design, I would be up for suggestions. I would love to partner with anyone who is interested in working with me. It would be my pleasure to feature any artist who would like to help.
The company is an ode to the 80’s/90’s so you’re spot on. Dated? Yes, maybe. But I have a special fondness for that era that I want to bring back. It’s a nostalgic look.
“Proper” is a way of being. I have various tag lines like “stay proper,” “rock proper,” etc… I have a logo, and it does not include the name of the company. Ergo, Proper, written in any form, is not our logo. I’m going to be releasing two-word phrase on these lacelocks as they go further into production. For now, the word PROPER appears on them because of the association with the company name and because proper is another word for cool, nice, fresh, ill, dope, and so on. They all have the same connotation thus putting them on a nice pair of kicks.
OK so I’ve been experimenting with forming these bad boys…
These are near perfect and I have the temp/time down. I’m going to buy a long section of aluminum dryer exhaust pipe (pictured below) and cut it in half. I’ll warm up the lacelocks, place them in the trough then lay the other half of the pipe on top. Apply pressure, allow to cool, and we’re ready to rock. They lay so much nicer on the shoe now and don’t look so awkwardly large.
good work dude. I probably don’t qualify as a sneakerhead, and i’m a little far away too…I have some design suggestion for you though.
As stated above, fillet or round the edges on the next batch! The whole square / 80s retro kind of look is valid, but i would be wary of these guys cutting my lace or shoe. I think it has already been said.
You could also take this concept further and do little characters or something more interesting with the etching. If possible, perhaps a thinner sheet of acrylic would be cool too?
More designs in the etching!!! Yes, I categorically agree! I’m thinking about having some linear patterns etched lightly into the florescent ones. It will refract the light and make it glow. As per the edges…I called my guy and he said he can do a radius on all the edges
I really appreciate all the advice guys and girls, you’ve been most helpful. I love forums!
My take on the whole thing, beyond what has already been said is that you, like all inventors, love your product too much.
Who wants to buy these?
More importantly, why do they want to buy your little gizmo with a completely unfamiliar logo that has zero brand value? It is a fashion statement…“proper” means something to you but does it mean anything to the people who will put these on your shoes?
I tend to think you’d be more inclined to sell them if you figured out a way to do short runs of custom versions. They could be purchased as marketing promo items for trade shows, whatever. e.g. have the nike swoosh instead of proper.
Oh, btw, you are correct. “proper” is not a logo, it is a wordmark. But then again, Microsoft uses their wordmark as a logo as well, so technically it could be a logo. So it is moot.
First of all I can’t put the swoosh on them. I don’t have a license from Nike to do that.
Second, these satisfy a small niche. They were never intended to be the next Ugg, iPod, or OxyClean. They will be sold in small boutique stores who stock custom and limited edition shoes.
As far as it meaning nothing…it’s all relative. Brand power has to be built, and I have the staying power and will to earn it. Please don’t classify me as an inventor, I didn’t come up with the LaceLock or the idea. Shoe jewelery, as it’s also referred to, has been out for a while.
If you want to split hairs over “Proper” being a logo, I can definitively tell you it is not.
I never said for you to put the swoosh onto them on your own accord. I said sell them as custom branded items. You’re emphasizing my point. You opened up your product to a public forum looking for love. You got a flood of love off the bat. Now you get a little hate and you think I am the bad guy…like I said, you love your product too much. Take my criticism for what it is, criticism. If you’re going to get your tail in a knot every time someone chops at your tree of love your “staying power and will to earn it” will be challenged significantly in no time.