A2 product design - need problems!


Finding problems and insights is part of the learning process. You don’t want to be a Pencil in other people’s hands. Learning how to identify problems is key. Instead of asking for people to do that for you, I recommend you use this space to brainstorm some problems. They are all around you. All you have to do is look, our talk to an older relative, a new mother, someone who commutes long distances. Ask real people and gather insights.