I normally very much dislike posting the same topic to more than one forum, but am really excited about this one, and know the footwear/softgoods forum is off the radar for some people not in the industry so thought i’d post again here.
{mods, feel free to remove if you like}
anyhow
the latest football boot from humel ive been designing/developing for the last 8months or so is about launch soon and ive just posted some first pics and info on my blog,
As mentioned earlier this was really a complete project and I worked on not only the footwear design, but also all product graphics, packaging, marketing, etc.
A great experience really being able to control the complete user experience.
Cool, thanks. Ya, I pretty much take all the projects through from end to end like this.
With such a small dept and amount of resources, I really need to do all those extras like packaging, hangtags, product graphics, sockliners, and also catalog design and art direction or it wont get done! Its really a great opportunity though to get involved in all aspects of the branding and really get to know the product and market.
Funny thing is, I have spoken to some people in the past at larger footwear companies and very few actually believe me when I say I do everything. As you know, in most larger companies the roles are a lot more differentiated between different departments, etc.
Here, I do the design, development and also lots of marketing functions all at once!
I will be posting some more complete project stuff up here and on my blog soon too, showing more of this end to end approach.
Can you explain more about what it means to develop a luxury soccer boot?
As a soccer player, I’m wondering what the intended experience is. They are very nice looking boots, but is it ok if I trash them on the next muddy pitch that I play on?
As for wearing them on the pitch and getting them dirty, its up to you! They certainly are made for real performance and getting dirty, but how dirty and if you want to clean them depends on your preferences.