I think this add has been on TV for a few weeks now, but I recently saw it a few days ago and really enjoyed it.
I have always admired VW’s marketing campaigns and as a designer this add really struck a cord with me. While humorous, I really think its a great little window for the general public into the design process.
I thought it was nice, a more accurate representation of how a car is made.
Also, the new design is awesome. If you want crazy stuff, get the whacky Japanese and Korean cars coming out. VW should always be clean, geometric, and restrained IMO. I was worried when VW released that organic sedan, but they snapped out of that phase quickly unlike some people (looking at you Nissan).
B…o…r…a inspecting sign
“Oh. I see you’ve got yourself one of them expensive European imports.”
That’s just sad or funny or… wait. I’m confused. I didn’t know people did that. I can see why people change the sign on a Dino to Ferrari although I wouldn’t personally (most people don’t know what a Dino is, but they will know Ferrari). But changing Jetta to Bora?!