I think this add has been on TV for a few weeks now, but I recently saw it a few days ago and really enjoyed it.
I have always admired VW’s marketing campaigns and as a designer this add really struck a cord with me. While humorous, I really think its a great little window for the general public into the design process.
I thought it was nice, a more accurate representation of how a car is made.
Also, the new design is awesome. If you want crazy stuff, get the whacky Japanese and Korean cars coming out. VW should always be clean, geometric, and restrained IMO. I was worried when VW released that organic sedan, but they snapped out of that phase quickly unlike some people (looking at you Nissan).
Just saw the ad. I really like the direction with all of Volkswagens 2011 range with the new grille/light interaction. The proportions are stretched out nicely and its a great cheap A4!
Yeah totally a big fan of the new Jetta, the A3 body style from the mid 90’s still takes the cakes in my books. At one point the 3rd gen wolfsburg edition was a dream car.
I think that body style along with the BMW e36 3 series might be the best of that decade.
We stopped getting “Jettas” after that one, it’s Golf > Passat. I hope we’ll get the new one, it’s priced lower than a Polo which I was actually considering.
B…o…r…a inspecting sign
“Oh. I see you’ve got yourself one of them expensive European imports.”
That’s just sad or funny or… wait. I’m confused. I didn’t know people did that. I can see why people change the sign on a Dino to Ferrari although I wouldn’t personally (most people don’t know what a Dino is, but they will know Ferrari). But changing Jetta to Bora?!