Core77

[bluefrog]

A few months ago I switched prescriptions from Walgreens to Target because of the great service I received at Target. Last week I received a new prescription in their new container and it is VERY impractical. The brochure they gave with the prescription tells how great the container is and that Target always want to be on the cutting edge of newness. The impractical container has several functional drawbacks:

1) - If you happen to be unfortunate like myself and need to take 6-8 different prescriptions a day, its impossible to stack the new containers so they now take double the space.

2) - The lid is on the bottom!!!! Imagine the surprise when you think you have the lid back on and you go to put it away and pills fly out everywhere.

3) - Pills get wedged in the bottom with the triangular bottom, I actually had to cut open the plastic on the bottom (which is very sharp when cut) to remove some pills that were wedged in.

I was mistaken when I assumed Target would like feedback, they replied with an email basically saying too bad thats all you get now. When I requested the conventional, functional, regular bottle on my next refill the pharmacists told me that they had some and checked with headquarters to see if they could take care of the customer and they were told that I did not get a choice I had to take the new wedge container. The pharmacists also told me that they had several customer complaints and they passed them on to their managers and then they were told that they had a bad attitude because they relayed the customers feelings. With all of this I feel like Target management is telling me that they don;t care about the customer and don;t really need my business - the higher-ups should learn from the people on the front line that deal with the customers.

[Guest]

http://boards.core77.com/viewtopic.php?t=4296

The lid is on the bottom!!!! Imagine the surprise when you think you have the lid back on and you go to put it away and pills fly out everywhere.

If you put the lid back on, how could pills fly out everywhere?

[timgolnik]

when you THINK you put it back on properly.
READ


bluefrog, thats a pretty insightful view on the new bottle. I first thought it was a nice improvement, but its seems in fixing some problems they created more. It also seems those issues would have cropped up and been addressed in user testing.

[pezzy]

Wow- looking at the pic I was really excited about the innovation.

Now that you explained it though it sounds like a nightmare for the elderly...

[cg]

Now that you explained it though it sounds like a nightmare for the elderly...

They've got bigger problems...

I'm Sam Waterston, of the popular TV series "Law & Order". As a senior citizen, you're probably aware of the threat robots pose. Robots are everywhere, and they eat old people's medicine for fuel. Well, now there's a company that offers coverage against the unfortunate event of robot attack, with Old Glory Insurance. Old Glory will cover you with no health check-up or age consideration. [ SUPER: Limitied Benefits First Two Years ] You need to feel safe. And that's harder and harder to do nowadays, because robots may strike at any time.

[ show pie chart reading "Cause of Death in Persons Over 50 Years of Age": Heart Disease, 42% - Robots, 58% ]

And when they grab you with those metal claws, you can't break free.. because they're made of metal, and robots are strong. Now, for only $4 a month, you can achieve peace of mind in a world full of grime and robots, with Old Glory Insurance. So, don't cower under your afghan any longer. Make a choice. [ SUPER: "WARNING: Persons denying the existence of Robots may be Robots themselves. ] Old Glory Insurance. For when the metal ones decide to come for you - and they will.

[pezzy]

heheh----

it was sooo much funnier when you actually saw that skit on snl...

The robots were made of like pots and pans... not unlike the "Lost in Space Robot"

ridiculous.

[stevep]

This new design has been on pretty much every blog I read this week; amazed at how powerful a meme it is. Almost everyone only has good things to say about, it's pretty exciting to get some real user feedback; although it's disappointing to hear that your experience was negative (and you are so specific, that's awesome) and that even worse, the company doesn't seem to care.

Because I'm a blog nut of some sort, if it were my feedback, I'd type it up and grammar and spell-check it, and then I'd post it as a comment on every single blog I could find that talked about it. Use technorati or blogdex to find 'em all. Make some noise! An innovative design still needs to be tested and improved to become a success; perhaps with your feedback (through unconverntional channels, admittedly) you can contribute to the next iteration?

I'm naive as hell, perhaps.

[cg]

I'm naive as hell, perhaps.

No way, that's an awesome idea! So very 2005.

[Chicago Designers Rule!!]

Dat robot quote busted my 3rd nut!!!!

n.i.c.e!

[Guest]

my gramma memma just got her meds in those bottles, she was like "WTF is this?"

says it feels weird in her purse, weird in her hand when tapping out pills, and she also said that she cant stack them in her med cabinet....

I SAID, "BUT ITS COOL TARGET RED!"

then she hung up on me.

[friend]

oh wow, why didn't this stuff come up in testing? it's kind of hilarious and infuriating at the same time. (and oddly, now i feel compelled to switch a prescription to target just to experience it myself! more $$ for them!)

ever since my michael graves coffee pot from target dribbled all over my countertop instead of pouring nicely i've been a little suspicious of target's designs....

thanks for the feedback! i agree that you should keep hammering blogs and target themself with your thoughts and get them to admit they made some mistakes....!

[Guest]

wasn't the designer some graphic design chick?

not that theres anything wrong with the highly noble profession, but seems an IDer might have had better process in product design.

[pezzy]

The idea was from a grapic designer.. from what I understand SONIC NY did the ID

[pezzy]

yeah... I typed "grapic"... so

[coppi cat]

It does seem strange that none of these flaws were discovered earlier, at least none of them will kill you.

Hopefully, this design is still somewhat fluid and Target is just using this as a stopgap or something. Or at the very least, other pharmacies will recognize the tremendous value in the new design and try to learn from its good points and bad points.

After all, there's no denying that this new bottle is at least a step in the right direction.